Custom software for businesses that run on phone calls.
Home care, HVAC, dental, salons, contractors, property management — whatever you do, I build you one place where calls, leads, schedules and follow-up actually run. Built around your business, not a template you have to bend to fit.
Or call 505-359-5489 — you'll get me, not a receptionist.
I don’t pitch. I ask questions.
Twenty minutes on a call. I ask how work actually moves through your business and where it jams — and if something I’ve built fits what you describe, I’ll share my screen and show you it running.
How it goes
- Twenty minutes, on a call. No slides, no deck.
- Mostly questions — how the work flows, and where it jams
- If a system I’ve built fits what you describe, I’ll show you it running
- Anything I show runs on made-up sample data, so nothing belongs to a real customer
- No cost, and nothing follows it unless you want it to
If you like what you see and want me to look properly at your business — where your leads leak, what your tools cost against what they do — that’s the audit, and it credits toward anything we build.
A real sequence, sped up. This is the part you never see happen.
Your industry isn't the hard part.
Underneath, every service business works the same way: someone calls, someone gets scheduled, someone does the work, someone gets paid. What changes is what you call things — a dental office says patient where a plumber says customer.
Don't see yours? I spend the first week learning how work actually moves through your business, and what gets built comes out of that week. It's built for you.
See what I’ve built.
These aren’t concepts or templates. They are working systems I designed to solve the kinds of operational problems service businesses deal with every day.
Built from a real business problem.
The first thing I built was a way to cover a shift when a caregiver called out at 6am. I’d been doing it by phone, one name at a time, while the clock ran down on a client who needed someone by eight. Everything here started on a morning like that one.
Start small. Grow into it.
No hourly billing, and no open-ended discovery. Once I understand the job you get a fixed price and a finish date in writing — and that’s the number.
Timings are working weeks and they start once I have what I need from you: your data, access to your systems, and someone who can make decisions. Support after launch is optional, month to month, and priced to the size of what I built.
AI Business Audit
ORI Business Workflow and AI Audits are conducted in person at the client’s business location. This allows me to observe the actual workflow, see how systems and staff interact, and identify problems that may not surface during a regular consultation. Please plan for approximately 60–90 minutes and ensure that the appropriate owner or manager is available.
What’s included
- One working session, 60–90 minutes — in person at your business location
- A written record of how work moves through your business today
- Where you’re losing leads, time or money — with the specific step
- What your tools cost against what they’re actually doing
- The fixes worth doing first, in order, and roughly what each costs
- What I’d leave alone — including anything that isn’t a software problem
The full $497 comes off any build you do with me within 60 days — and you keep the findings either way.
Start with the auditAI Setup
Making the tools you already own work together, and handing the repetitive parts to AI. Nothing new for your team to learn.
What’s included
- Connecting the systems you already run so they stop needing you as the go-between
- Automated intake, follow-up and reminders — the chasing that never gets done
- An assistant that answers the questions your staff keep bringing you
- One page showing what came in, what’s booked, what’s stuck and what you made
- Training, and optional monthly support once it’s live — 90 days recommended
What moves the price: how many systems have to talk to each other, how much of your data needs cleaning first, and how many workflows you want automated. Typically $2,500–$7,500.
Talk it throughBuilt for one job
An application built around one part of your business, the way you actually do it.
What’s included
- One workflow, built to how your operation really runs
- Your existing data brought in, checked and corrected
- Your words on the buttons, your stages, your rules about who sees what
- Training for you and your team
- Optional monthly support after launch — 90 days recommended
Priced after I understand the job — quoting a build sight-unseen is how people get overcharged or under-delivered.
Scope it with meBuilt as a system
Tier 1, plus the parts that make it a system rather than a single tool.
Everything in Tier 1, plus
- One integration with something you already run
- Up to three workflows instead of one
- Reporting on the numbers you actually watch
- Access levels, so people only see what they should
- Optional monthly support after launch — 90 days recommended
Priced after I understand the job. The audit is usually the cleanest way to get there.
Scope it with meMulti-site operation
A full operational system across several locations, with more than one integration and a genuinely custom module.
Everything in Tier 2, plus
- Several locations, each with its own team and its own view
- More than one integration with systems you already run
- A module built from nothing, because no product does that part
- Staged payments tied to milestones you can see
No two of these are alike, so I don’t put a number on it before I understand yours. A free twenty-minute call, no obligation — if it turns out you need something smaller, I’ll tell you that.
Book a callOr pick a time yourself, or just ring me — 505-359-5489
I built this for my own business first.
I'm Suzette Overton. I own Honest 1 Caregiving, a home care agency here in New Mexico. I know what it's like to run a service business where the phone is the lifeline, the schedule changes at 6am and the paperwork never ends.
I got tired of paying for software that didn't fit, so I built my own — a command centre, a scheduling and call-out system, a full operations platform, a client intake and records system. Every one of them started as a problem I hit running the agency.
That's what I bring: systems I designed and built myself. I'm not an agency reselling someone else's product, and I'm not a consultant who hands you a slide deck and leaves. I build the thing, I show you it working, and I'm still there when you have a question in month three.